Drucker on Marketing

The essential insights of marketing guru Peter Drucker, illustrated with practical examples, are an absolute must-have for every marketing expert! Available in Polish for the first time!

This book presents the most important ideas of one of the greatest thinkers in management. The author illustrates Drucker’s principles with his own examples from corporate life.

To see the whole picture, marketing must be approached holistically. That is how the most successful companies practice marketing. Marketing is their driving force. Acquiring, retaining and growing a customer base by creating, communicating and delivering value is the overriding mission. Peter understood this, and Bill has brought it all together in this book. I wholeheartedly recommend it.
Philip Kotler, Kellogg School of Management, Northwestern University
(From the Foreword)

————–

An interpretation of Drucker’s ideas has never been more necessary than today, when marketing clearly influences success and failure.
Frances Hesselbein
President and CEO, The Frances Hesselbein Leadership Institute

My hope is that people in positions of influence, especially managers and professors, but also students, will take the advice in Cohen’s book to heart. It will help their organizations and all of us.
Joseph A. Maciariello
Professor of Management, The Drucker School of Management, and co-author of “The Drucker Difference”

“Drucker on Marketing” reflects Bill Cohen’s unique ability to understand and communicate Peter Drucker’s thoughts and ideas on marketing, together with insights into applying them in a dynamic, changing world.
C. William Pollard
Chairman Emeritus, The ServiceMaster Company

Drucker expressed it best: marketing and innovation are the most important business functions because they create customers. So believe me, whatever he said about marketing is worth reading. There is no greater thinker.
Jack Trout
International marketing expert, President of Trout & Partners Ltd. and co-author of “Positioning”

Bill Cohen synthesizes, analyzes and puts into practice every detail at the heart of Drucker’s thinking: how to create a customer. That is his greatest achievement.
Rick Wartzman
Executive Director, The Drucker Institute, and Forbes.com columnist

Publication date: May 8, 2014