{"id":25417,"date":"2014-09-17T05:39:18","date_gmt":"2014-09-17T03:39:18","guid":{"rendered":"https:\/\/czelej.com.pl\/sklep\/drucker-o-marketingu\/"},"modified":"2026-10-30T08:52:52","modified_gmt":"2026-10-30T07:52:52","slug":"drucker-on-marketing","status":"publish","type":"product","link":"https:\/\/czelej.com.pl\/en\/sklep\/drucker-on-marketing\/","title":{"rendered":"Drucker on Marketing"},"content":{"rendered":"<p>The essential insights of marketing guru Peter Drucker, illustrated with practical examples, are an absolute <em>must-have<\/em> for every marketing expert! Available in Polish for the first time!<\/p>\n<p style=\"text-align: center\">This book presents the most important ideas of one of the greatest thinkers in management. The author illustrates Drucker\u2019s principles with his own examples from corporate life.<\/p>\n<p><em>To see the whole picture, marketing must be approached holistically. That is how the most successful companies practice marketing. Marketing is their driving force. Acquiring, retaining and growing a customer base by creating, communicating and delivering value is the overriding mission. Peter understood this, and Bill has brought it all together in this book. I wholeheartedly recommend it.<\/em><br \/>Philip Kotler, Kellogg School of Management, Northwestern University<br \/>(From the Foreword)<\/p>\n<p style=\"text-align: center\"><strong>&#8212;&#8212;&#8212;&#8212;&#8211;<\/strong><\/p>\n<p><em>An interpretation of Drucker\u2019s ideas has never been more necessary than today, when marketing clearly influences success and failure.<\/em><br \/>Frances Hesselbein<br \/>President and CEO, The Frances Hesselbein Leadership Institute<\/p>\n<p><em>My hope is that people in positions of influence, especially managers and professors, but also students, will take the advice in Cohen\u2019s book to heart. It will help their organizations and all of us.<\/em><br \/>Joseph A. Maciariello<br \/>Professor of Management, The Drucker School of Management, and co-author of \u201cThe Drucker Difference\u201d<\/p>\n<p><em>\u201cDrucker on Marketing\u201d reflects Bill Cohen\u2019s unique ability to understand and communicate Peter Drucker\u2019s thoughts and ideas on marketing, together with insights into applying them in a dynamic, changing world.<\/em><br \/>C. William Pollard<br \/>Chairman Emeritus, The ServiceMaster Company<\/p>\n<p><em>Drucker expressed it best: marketing and innovation are the most important business functions because they create customers. So believe me, whatever he said about marketing is worth reading. There is no greater thinker.<\/em><br \/>Jack Trout<br \/>International marketing expert, President of Trout &amp; Partners Ltd. and co-author of \u201cPositioning\u201d<\/p>\n<p><em>Bill Cohen synthesizes, analyzes and puts into practice every detail at the heart of Drucker\u2019s thinking: how to create a customer. That is his greatest achievement.<\/em><br \/>Rick Wartzman<br \/>Executive Director, The Drucker Institute, and Forbes.com columnist<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center\"><em>Publication date: May 8, 2014<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The essential insights of marketing guru Peter Drucker, illustrated with practical examples, are an absolute must-have for every marketing expert! Available in Polish for the first time!<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"product_authors":[],"product_cat":[1072],"product_tag":[],"class_list":{"0":"post-25417","1":"product","2":"type-product","3":"status-publish","5":"product_cat-bez-kategorii","7":"first","8":"outofstock","9":"taxable","10":"shipping-taxable","11":"purchasable","12":"product-type-simple"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Drucker on Marketing - Wydawnictwo Czelej<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/czelej.com.pl\/en\/sklep\/drucker-on-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Drucker on Marketing - Wydawnictwo Czelej\" \/>\n<meta property=\"og:description\" content=\"The essential insights of marketing guru Peter Drucker, illustrated with practical examples, are an absolute must-have for every marketing expert! 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